During the summer of 2017 I was lucky enough to spend my time interning with the creative agency Supermarket Creative in Miami. I worked directly under the creative directors Sean Drake and Michelle Leshem. My duties included creating digital content for many of their clients. One of my favorite projects was creating social media posts as well as app and website concepts for CitiBike Miami. Through this process I was able to learn so much about the culture of an agency and working within branding guidelines and rules.
The CitiBike app is very important because it was created to not only assist in purchasing memberships but also to assist in the creation of a unique experience throughout the city of Miami. The target audience CitiBike is focusing on would be more inclined to use to app because they are always on the go. For this reason the app must be easy to use while at the same time capture the vibrant culture of Miami.