POWERED BY CAFE CON LECHE
& MY 90'S HIP HOP PLAYLIST
The wedding dress has been the one piece of clothing that has always stayed true to tradition and reflected the status of women at that particular time. Through the exploration of the past and interviews with current industry professionals, this magazine explores the future of the wedding dress in relation to the female empowerment movement that are very present in our society today.
This project was made possible with the help of amazing industry professionals including: The Salvage Snob, PrimRose Florals & Event Design,A&Be Bridal Shop, Ever After Floral Design, Alisa Ferris Photography, Cely's Events, Alina Moleta Planning and Events, & Coby Brown Photography.
The Dress
Print & Digital design
When developing this project, I began by thinking to myself: What would my world look like if the Bay of Pigs Invasion would have been successful? From this question, I created the concept for a conference that would join together two generations of Cuban people, those that had lived in Cuba and those in my generation who identify as Cuban- American. Due to the fact that my generation is now going out into the work force and beginning to create families of our own, this conference would be dedicated to an open discussion about what the next move of the Cuban people will be. How should we raise our children to keep true with Cuban tradition? Should we go back to Cuba? What can we do for the Cuban people as a generation of Cuban- Americans? .
Packaging & Ad Design
The Theory
The Theory is an album and tour concept created for Grand Master Flash that would take place in the Bronx, New York. The tour would entail visiting different high schools in the area in order to give them a show that ties together Math and Science through the use of Hip Hop history. Grand Master flash often admits that he would be nowhere without his knowledge of math and science. This is because he believes that they were the foundation to his Quick Mix Theory. It was this theory that made him one of the three founders of hip hop and cemented his name in history forever. Teaming up with the South Bronx Educational Foundation, this tour would hopefully raise money to further education in this area.
Packaging & Ad Design
The Theory
The Theory is an album and tour concept created for Grand Master Flash that would take place in the Bronx, New York. The tour would entail visiting different high schools in the area in order to give them a show that ties together Math and Science through the use of Hip Hop history. Grand Master flash often admits that he would be nowhere without his knowledge of math and science. This is because he believes that they were the foundation to his Quick Mix Theory. It was this theory that made him one of the three founders of hip hop and cemented his name in history forever. Teaming up with the South Bronx Educational Foundation, this tour would hopefully raise money to further education in this area.
The Dress
Print & Digital design
The wedding dress has been the one piece of clothing that has always stayed true to tradition and reflected the status of women at that particular time. Through the exploration of the past and interviews with current industry professionals, this magazine explores the future of the wedding dress in relation to the female empowerment movement that are very present in our society today.
This project was made possible with the help of amazing industry professionals including: The Salvage Snob, PrimRose Florals & Event Design,A&Be Bridal Shop, Ever After Floral Design, Alisa Ferris Photography, Cely's Events, Alina Moleta Planning and Events, & Coby Brown Photography.
The Dress
Print & Digital design
The wedding dress has been the one piece of clothing that has always stayed true to tradition and reflected the status of women at that particular time. Through the exploration of the past and interviews with current industry professionals, this magazine explores the future of the wedding dress in relation to the female empowerment movement that are very present in our society today.
This project was made possible with the help of amazing industry professionals including: The Salvage Snob, PrimRose Florals & Event Design,A&Be Bridal Shop, Ever After Floral Design, Alisa Ferris Photography, Cely's Events, Alina Moleta Planning and Events, & Coby Brown Photography.
The Dress
Print & Digital design
The wedding dress has been the one piece of clothing that has always stayed true to tradition and reflected the status of women at that particular time. Through the exploration of the past and interviews with current industry professionals, this magazine explores the future of the wedding dress in relation to the female empowerment movement that are very present in our society today.
This project was made possible with the help of amazing industry professionals including: The Salvage Snob, PrimRose Florals & Event Design,A&Be Bridal Shop, Ever After Floral Design, Alisa Ferris Photography, Cely's Events, Alina Moleta Planning and Events, & Coby Brown Photography.
The Dress
Print & Digital design
The wedding dress has been the one piece of clothing that has always stayed true to tradition and reflected the status of women at that particular time. Through the exploration of the past and interviews with current industry professionals, this magazine explores the future of the wedding dress in relation to the female empowerment movement that are very present in our society today.
This project was made possible with the help of amazing industry professionals including: The Salvage Snob, PrimRose Florals & Event Design,A&Be Bridal Shop, Ever After Floral Design, Alisa Ferris Photography, Cely's Events, Alina Moleta Planning and Events, & Coby Brown Photography.
The Dress
Print & Digital design
The wedding dress has been the one piece of clothing that has always stayed true to tradition and reflected the status of women at that particular time. Through the exploration of the past and interviews with current industry professionals, this magazine explores the future of the wedding dress in relation to the female empowerment movement that are very present in our society today.
This project was made possible with the help of amazing industry professionals including: The Salvage Snob, PrimRose Florals & Event Design,A&Be Bridal Shop, Ever After Floral Design, Alisa Ferris Photography, Cely's Events, Alina Moleta Planning and Events, & Coby Brown Photography.
Caro Benitez
While Tiger Woods was playing in one of the biggest golf tournaments of the year, twitter went wild talking about the "Michelob ULTRA man". While everyone was reaching for their phones to capture the moment, he was enjoying the moment with a Michelob ULTRA in hand. We knew right away that we had to do something to celebrate this on social.
Creative Director: Keslie Watts
Associate Creative Director: Tim Austin
Senior Copy Writer: Pete Pirone
Copy Writer: Justin Franklin and Kait Valauri
Senior Designer: Stephen Micioni
Designer: Olivia Smith
Strategist: Christina Carreira
Agency: Wieden + Kennedy
In Real Time Reaction
Michelob Man
Initial Tweet
Michelob ULTRA's Response:
Joy is living in the moment. Take it from
@TheMichUltraGuy...Drop a beer emoji if you agree.
Creative Credit: Wieden + Kennedy
Merchandise for sale
Can Designs
EVERYONE LOVED MICHELOB MAN!!
MICHELOB MAN RESULTS
7.6M
2.7M
#1
29.4K
Total Impressions
Earned Impressions
Grossing merch
item in 24 hours
Social Mentions
And we brought home some hardware!
Clio Sports Grand Clio
2x Clio Sports Gold
Clio Sports Silver