While Tiger Woods was playing in one of the biggest golf tournaments of the year, twitter went wild talking about the "Michelob ULTRA man". While everyone was reaching for their phones to capture the moment, he was enjoying the moment with a Michelob ULTRA in hand. We knew right away that we had to do something to celebrate this on social.
Creative Director: Keslie Watts
Associate Creative Director: Tim Austin
Senior Copy Writer: Pete Pirone
Copy Writer: Justin Franklin and Kait Valauri
Senior Designer: Stephen Micioni
Designer: Olivia Smith
Strategist: Christina Carreira
Agency: Wieden + Kennedy
In Real Time Reaction
Michelob ULTRA's Response:
Joy is living in the moment. Take it from
@TheMichUltraGuy...Drop a beer emoji if you agree.
Creative Credit: Wieden + Kennedy
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EVERYONE LOVED MICHELOB MAN!!
MICHELOB MAN RESULTS
item in 24 hours
And we brought home some hardware!