Michelob Ultra is a brand that encourages consumers to live an active and balanced lifestyle. Movement Live is an event that captures this mentality perfectly. By bringing together great people, great music and a one of a kind cycling experience we were able to create an event that no one would ever forget.
Creative Director: Ryan Kroog
Copy Writer: Nityasya Belapurkar
Strategist: Christina Carreira
Senior Manager- Experiential: Arielle Swanson