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Michelob Ultra is a brand that encourages consumers to live an active and balanced lifestyle. Movement Live is an event that captures this mentality perfectly. By bringing together great people, great music and a one of a kind cycling experience we were able to create an event that no one would ever forget. 

Creative Director: Ryan Kroog
Copy Writer: Nityasya Belapurkar

Strategist: Christina Carreira

Senior Manager- Experiential: Arielle Swanson

Experiential Event

Movement Live

The Ultimate Ride


Campaign Key Visual

Talent Assets

Event Recap

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Event Images

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OnPremise SMT

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