In 2020, American workers left a record 768 million days of vacation on the table, up nearly 10% from the year before. To combat this, Michelob ULTRA created the PTO campaign. Giving some very lucky winners Paid Time Outdoors at a time when they need it most. No work, no distractions, just the great outdoors and a few Pure Golds to sip on.
Associate Creative Director: Tim Austin
Art Director: Stephen Reisig
Copy Writers: Justin Franklin and Kait Valauri
Strategist: Christina Carreira