POWERED BY CAFE CON LECHE
& MY 90'S HIP HOP PLAYLIST
The wedding dress has been the one piece of clothing that has always stayed true to tradition and reflected the status of women at that particular time. Through the exploration of the past and interviews with current industry professionals, this magazine explores the future of the wedding dress in relation to the female empowerment movement that are very present in our society today.
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This project was made possible with the help of amazing industry professionals including: The Salvage Snob, PrimRose Florals & Event Design,A&Be Bridal Shop, Ever After Floral Design, Alisa Ferris Photography, Cely's Events, Alina Moleta Planning and Events, & Coby Brown Photography.
The Dress
Print & Digital design
When developing this project, I began by thinking to myself: What would my world look like if the Bay of Pigs Invasion would have been successful? From this question, I created the concept for a conference that would join together two generations of Cuban people, those that had lived in Cuba and those in my generation who identify as Cuban- American. Due to the fact that my generation is now going out into the work force and beginning to create families of our own, this conference would be dedicated to an open discussion about what the next move of the Cuban people will be. How should we raise our children to keep true with Cuban tradition? Should we go back to Cuba? What can we do for the Cuban people as a generation of Cuban- Americans? .
Packaging & Ad Design
The Theory
The Theory is an album and tour concept created for Grand Master Flash that would take place in the Bronx, New York. The tour would entail visiting different high schools in the area in order to give them a show that ties together Math and Science through the use of Hip Hop history. Grand Master flash often admits that he would be nowhere without his knowledge of math and science. This is because he believes that they were the foundation to his Quick Mix Theory. It was this theory that made him one of the three founders of hip hop and cemented his name in history forever. Teaming up with the South Bronx Educational Foundation, this tour would hopefully raise money to further education in this area.
Packaging & Ad Design
The Theory
The Theory is an album and tour concept created for Grand Master Flash that would take place in the Bronx, New York. The tour would entail visiting different high schools in the area in order to give them a show that ties together Math and Science through the use of Hip Hop history. Grand Master flash often admits that he would be nowhere without his knowledge of math and science. This is because he believes that they were the foundation to his Quick Mix Theory. It was this theory that made him one of the three founders of hip hop and cemented his name in history forever. Teaming up with the South Bronx Educational Foundation, this tour would hopefully raise money to further education in this area.
The Dress
Print & Digital design
The wedding dress has been the one piece of clothing that has always stayed true to tradition and reflected the status of women at that particular time. Through the exploration of the past and interviews with current industry professionals, this magazine explores the future of the wedding dress in relation to the female empowerment movement that are very present in our society today.
​
This project was made possible with the help of amazing industry professionals including: The Salvage Snob, PrimRose Florals & Event Design,A&Be Bridal Shop, Ever After Floral Design, Alisa Ferris Photography, Cely's Events, Alina Moleta Planning and Events, & Coby Brown Photography.
The Dress
Print & Digital design
The wedding dress has been the one piece of clothing that has always stayed true to tradition and reflected the status of women at that particular time. Through the exploration of the past and interviews with current industry professionals, this magazine explores the future of the wedding dress in relation to the female empowerment movement that are very present in our society today.
​
This project was made possible with the help of amazing industry professionals including: The Salvage Snob, PrimRose Florals & Event Design,A&Be Bridal Shop, Ever After Floral Design, Alisa Ferris Photography, Cely's Events, Alina Moleta Planning and Events, & Coby Brown Photography.
The Dress
Print & Digital design
The wedding dress has been the one piece of clothing that has always stayed true to tradition and reflected the status of women at that particular time. Through the exploration of the past and interviews with current industry professionals, this magazine explores the future of the wedding dress in relation to the female empowerment movement that are very present in our society today.
​
This project was made possible with the help of amazing industry professionals including: The Salvage Snob, PrimRose Florals & Event Design,A&Be Bridal Shop, Ever After Floral Design, Alisa Ferris Photography, Cely's Events, Alina Moleta Planning and Events, & Coby Brown Photography.
The Dress
Print & Digital design
The wedding dress has been the one piece of clothing that has always stayed true to tradition and reflected the status of women at that particular time. Through the exploration of the past and interviews with current industry professionals, this magazine explores the future of the wedding dress in relation to the female empowerment movement that are very present in our society today.
​
This project was made possible with the help of amazing industry professionals including: The Salvage Snob, PrimRose Florals & Event Design,A&Be Bridal Shop, Ever After Floral Design, Alisa Ferris Photography, Cely's Events, Alina Moleta Planning and Events, & Coby Brown Photography.
The Dress
Print & Digital design
The wedding dress has been the one piece of clothing that has always stayed true to tradition and reflected the status of women at that particular time. Through the exploration of the past and interviews with current industry professionals, this magazine explores the future of the wedding dress in relation to the female empowerment movement that are very present in our society today.
​
This project was made possible with the help of amazing industry professionals including: The Salvage Snob, PrimRose Florals & Event Design,A&Be Bridal Shop, Ever After Floral Design, Alisa Ferris Photography, Cely's Events, Alina Moleta Planning and Events, & Coby Brown Photography.
Caro Benitez
In 2020, American workers left a record 768 million days of vacation on the table, up nearly 10% from the year before. To combat this, Michelob ULTRA created the PTO campaign. Giving some very lucky winners Paid Time Outdoors at a time when they need it most. No work, no distractions, just the great outdoors and a few Pure Golds to sip on.
Associate Creative Director: Tim Austin
Art Director: Stephen Reisig
Copy Writers: Justin Franklin and Kait Valauri
Strategist: Christina Carreira
360 Campaign
PTO
Paid Time Outdoors
Campaign Key Visual
InSitu-OOH
Organic Social Assets
UTILIZING REELS ON INSTAGRAM
By using both organic assets created by our internal team as well as influencer posts from influencers of different sizes, we were able to grab consumers attention and get more entries to the campaign.
Creator Credit: Corporate Natalie
Paid Media
OnPremise SMT
Website
