top of page

After a huge KC win in the 2022 NFL playoffs, arrowhead stadium went wild! Everyone was having the best time... well, everyone except for Julie Collins. After the game, Chris Jones posted a picture of himself celebrating the win with an ice cold ULTRA but the only thing that people on twitter saw was Julie's (not so thrilled) face after he spilled her beer. We knew we had to fix this. 


Creative Director: Keslie Watts

Associate Creative Director: Tim Austin

Senior Copy Writer: Pete Pirone
Copy Writer: Justin Franklin

Senior Designer: Stephen Micioni

Designer: Olivia Smith

Strategist: Christina Carreira

In Real Time Reaction

Stone Cold Julie

Screen Shot 2023-01-25 at 2.31.05 PM.png

Initial Tweet

Screen Shot 2023-01-25 at 2.35.24 PM.png

Partnered Response Tweet

Michelob ULTRA Response Tweet

Screen Shot 2023-01-25 at 2.37.19 PM.png

Merchandise for sale

Screen Shot 2023-01-25 at 2.37.03 PM.png

Can Designs

Julie at the next game cheering on her team!

bottom of page