& MY 90'S HIP HOP PLAYLIST

The wedding dress has been the one piece of clothing that has always stayed true to tradition and reflected the status of women at that particular time. Through the exploration of the past and interviews with current industry professionals, this magazine explores the future of the wedding dress in relation to the female empowerment movement that are very present in our society today.

This project was made possible with the help of amazing industry professionals including: The Salvage Snob, PrimRose Florals & Event Design,A&Be Bridal Shop, Ever After Floral Design, Alisa Ferris Photography, Cely's Events, Alina Moleta Planning and Events, & Coby Brown Photography.

The Dress

Print & Digital design

When developing this project, I began by thinking to myself: What would my world look like if the Bay of Pigs Invasion would have been successful? From this question, I created the concept for a conference that would join together two generations of Cuban people, those that had lived in Cuba and those in my generation who identify as Cuban- American. Due to the fact that my generation is now going out into the work force and beginning to create families of our own, this conference would be dedicated to an open discussion about what the next move of the Cuban people will be. How should we raise our children to keep true with Cuban tradition? Should we go back to Cuba? What can we do for the Cuban people as a generation of Cuban- Americans? .

Packaging & Ad Design

The Theory

The Theory is an album and tour concept created for Grand Master Flash that would take place in the Bronx, New York. The tour would entail visiting different high schools in the area in order to give them a show that ties together Math and Science through the use of Hip Hop history. Grand Master flash often admits that he would be nowhere without his knowledge of math and science. This is because he believes that they were the foundation to his Quick Mix Theory. It was this theory that made him one of the three founders of hip hop and cemented his name in history forever. Teaming up with the South Bronx Educational Foundation, this tour would hopefully raise money to further education in this area.

Packaging & Ad Design

The Theory

The Dress

Print & Digital design

The Dress

Print & Digital design

The Dress

Print & Digital design

The Dress

Print & Digital design

The Dress

Print & Digital design

Caro Benitez

Iconography

Icon & Digital design

With the help of Gretel NYC we developed a strategy and first round of designs for a set of icons and styles that speaks to the new WeWork brand guidelines. Through the use of a continuous line style and clean design, this icon set provides much needed support to sales enablement while still feeling fun enough for the community team to use in an engaging way.