As a graphic designer in the marketing department in the division of Enrollment Management of the University of Miami I have gained first hand experience with both print and digital platforms. I create intricate pieces that bring to life the confident voice the University of Miami is known for in order to attract students to apply to the university. By working first hand with printers and the many schools and colleges in the university, I strive to meet the needs of the Office of Undergraduate Admission and have bettered my understanding of typography and illustration.
Print & Digital design
The University of Miami
Every student that is admitted into the University receives this Admission Packet. This includes their acceptance letter, a booklet of information, stickers, and a bucket list outlining unique traditions and experiences they will have as a student at UM.
Marketing Strategy & Design: Jessalyn Santos-Hall
When potential students visit our campus we want to make sure that they are greeted with a piece that has the confident and vibrant voice of both the university and the city. This piece highlights the important spots throughout campus and contains a map that showcases some of the most iconic places to visit throughout the city of Miami. I truly enjoyed illustrating these landmarks as well as the buildings on campus themselves.
Many of the pieces I created were mailed to potential and future students or travelled with the admission officers on their tours of high schools around the world. It was exciting to make pieces that would be used to sell the school and interact with so many different kinds of people.
Social media plays a large role in interacting with future students. These posts and stories capture the playful voice of the university.
Copy: Patricia Santana
Still so weird seeing people interact with something that lived in my computer for so long!
Assisted in the Art Direction of this photo.
Email design is a vital form of communication for the university.
We strive to make our communications exciting and engaging.
Kimberly De Jesus